OMNI IV

OMNI IV is a health care start-up that provides health conscious adults with the best cutting-edge medical treatments that improve life quality and vitality.

As the Lead Creative Designer I researched and designed potential user interfaces for mobile applications and desktop webpages, established design systems and brand guidelines, and conceptualized the vision and development of the website based on research and competitive analyses. Using the created design systems and brand identity guidelines, I then customized design and marketing materials for various audience and customer journeys in different campaigns.

Role
Duration
Tools

Context

My Role

As the Lead Creative Designer I researched and designed potential user interfaces for mobile applications and desktop webpages, established design systems and brand guidelines, and conceptualized the vision and development of the website based on research and competitive analyses. Using the created design systems and brand identity guidelines, I then customized design and marketing materials for various audience and customer journeys in different campaigns.

Tools

Adobe Illustrator, Adobe Photoshop, Figma, Google Suite

Process

Read more about my process below. ⬇️

I was the sole researcher and designer for the beginning stages of the start-up during this ideation phase:

01

02

03

Then I worked with a team a 4 other designers to solidify the vision for our brand guidelines and design system based off of my research and ideation:
D E S I G N

Business System, Icons, Logos, Social Assets

Logo Variations
Business Cards
Letterhead
Powerpoint Templates
Pattern & Icons
View the website here: omniiv.com
* The company has since reopened as Crafted Vitality. The website and branding still uses similar elements.